The Indonesian slum of Kampung Pelangi, which literally translates into “Rainbow Village,” has been transformed into a stunning display of rainbow colors, in the hopes of combating its status as a degraded neighborhood and attracting tourists to the local market.

The makeover of the slum, originally named Kampung Wonosari, is part of a plan by the Central Java municipalities, which allocated a budget of Rs 300 million ($22,467) to the vibrant makeover of 390 homes in the southern district of Semarang. The plan replaced dull, narrow passageways with alleys that burst with life, echoing with colors across the whole village. Each house in the community has been decorated with a minimum of three colors.

But the vibrant makeover isn’t limited to the houses: there are rainbow fences, roofs, and even benches in the village, as well as countless 3-D drawings, graffiti and murals that have invited Instagram users to compete over who has the best representation of the colorful Kampung Pelangi.

The project was initiated by Junior High Principal Slamet Widodo, 54, who was inspired by at least three other towns in the country that adopted similar projects. “The idea to create Kampung Pelangi came after we saw the beauty of Kampung Warna-warni and Kampung Tridi in Malang, and later Kampung Kali Code in Yogyakarta. Hopefully Kampung Pelangi will be the biggest one in Indonesia and offer a new tourist attraction in Semarang,” said Widodo.

That colorful makeover has already been making waves and reviving the local economy, as residents sell food and souvenirs to the surging numbers of visitors to the Indonesian slum.