Ever passed a street sign and was driven crazy by the urge to rectify a grammatical error or a typo? Well, the government of Seoul is rewarding those who like to do just that. The South Korean capital is starting a two-week campaign in which it encourages citizens to spot (often hilarious) mistakes on street signs and send a picture of the error with location details via email.
The citizen who spots the largest number of English, Japanese or Chinese errors will be rewarded. The BBC reported that rewards will include US $1,430 in gift vouchers.
“The campaign will be staged from Sept. 21-Oct. 4, and anyone can participate by reporting to the city government errors they find in foreign language tourist signs which the city has set up in information centers, subway stations, bus stops and other areas,” a city official told South Korean news agency Yonhap. “Tourist infrastructure like signs is an important criterion in evaluating a city’s tourism competitiveness. We’ll endeavor to help foreign tourists here enjoy their stay without inconveniences.”
The aim of the campaign is to improve the experience of tourists visiting the city, as well as avoid embarrassment as these sorts of mistakes make for great social media material. This campaign follows a recently established task-force mandated to standardize translations in the food and beverage industry after a slew of similar social media criticism of menus in South Korean restaurants.