Imagine this: You walk into a grocery store, pickup the products you want and walk out. Without endless queues, without pulling your wallet out and putting it back in, without any hassle. Well, there is not need to imagine anymore because Amazon Go just made this waste-no-time vision a reality.
“Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line,” the company says. “With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)”
When entering the Amazon supermarket, a shopper passes his or her smartphone through an ID recognition machine similar to the ones citizens use to check in and out at their workplaces. With their smartphone on them, shoppers can walk freely through the aisles of the supermarket and pick up the products they want. As soon as a shopper picks up a product, it will added to his or her shopping list on the Amazon Go mobile app. If the shopper puts the product back down, it will cancelled from the list. When finished, shoppers can just walk out and they will be automatically charged for the products they took through their Amazon account.
The company states that the technology used to realize this vision is similar to the ones used in self-driving cars, highlighting that these technologies include “computer vision, sensor fusion, and deep learning.” The supermarket, which is located in Seattle, Washington, is around 1,800 square feet and will open for public early next year.According to Wall Street Journal, if the store became a success, the company will open over 2,000 supermarkets under its name.