In efforts to make domestic renewable energy more accessible, two Indian brothers – Arun and Anoop George – have developed a ceiling-fan-sized residential wind turbine that generates one to three kWh of electricity on a daily basis, which is enough to power a house. The small wind turbine, which is suitable for residential, commercial, agricultural, rural electrification and other uses, is due to be launched on the market by the second quarter of 2017.

Whereas a small wind turbine would normally cost $11,904 in the market, the George brothers plan to offer theirs for $750 – making it roughly the same price as an iPhone. The main goal driving them towards this development is their ambition to end energy poverty. The brothers hope to reduce dependence on ‘struggling state power grids’ and create energy self sufficiency for “energy poor” people through distributed, localized and affordable renewable energy. “Whatever power [owners of the residential wind turbine would] produce, for the rest of the lifetime of the wind turbine, which is around 20 years, will be free electricity,” they explain the website of their startup enterprise Avant Garde Innovations.

Avant Garde Innovations has been awarded, endorsed and backed by numerous organizations. It was ranked one of the top 20 Cleantech Innovations in India in 2015 and was awarded by the United Nations and the White House as part of the ISO 50001 campaign in 2016.

The ISO 50001 campaign was launched by international energy leaders at the recently concluded seventh Clean Energy Ministerial (CEM7) at San Francisco in the US. ISO 50001 is the international energy management standard published in June 2011. It represents the effort of over 50 countries from around the world to develop an international best practice to help organizations better manage energy. Many economies have adopted ISO 50001 as their national standard. As of May 2014, there were over 3,500 certifications worldwide, covering over 7,300 sites.